ROON

Josh Chavez founded Roon after watching someone he cared about struggle to find a natural deodorant that was both effective and enjoyable to use. When elevated heavy metal levels prompted a switch away from traditional antiperspirants, the search for a clean alternative revealed a market of products that either underperformed or relied on messy, inconvenient packaging. Determined to close that gap, Josh spent months refining every detail—from the formula to the application experience—to create a high-performance balm deodorant that feels more like luxury skincare than a drugstore necessity. Made with skin-friendly ingredients and housed in a custom twist-to-dispense applicator, Roon proves that clean personal care can deliver exceptional performance, thoughtful design, and an everyday ritual worth keeping.