Third Shift was founded by Rupali Bahl to address the invisible “third shift” women carry—the time spent on beauty, self-care, and everything in between on top of work and family. Drawing from her experience in high-intensity roles across tech, finance, and brand building, Rupali created functional personal care designed to give women back their most valuable resource: time. Rooted in time-efficiency, multi-functionality, and portability, Third Shift creates science-backed, high-performance essentials that simplify routines without sacrificing results. The brand believes self-care should work with your life, not against it, helping women reclaim their time and live on their own terms.
