IKI Skincare is a doctor-founded brand created by Dr. Maria Urbani after her own experience with sensitive skin made her realize that skincare didn’t need to be complicated—or harsh—to be effective. Inspired by Japanese skincare philosophy, IKI takes a quieter, more intentional approach, using carefully selected ingredients to calm, hydrate, and strengthen the skin barrier over time. Designed specifically for sensitive and reactive skin, IKI combines the simplicity of Japanese rituals with science-backed formulations to support long-term skin health.