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Meet The Maker: Lindsay deOliveira - Soothe Beginnings

Lindsay deOliveira — Soothe Beginnings

What sparked your craft?

When I became a mom, I realized how little safety-focused information existed about products. I assumed that if something was sold for babies, it must be safe. Then I started looking more closely. I saw design flaws, inconsistent testing, materials I wouldn't choose, and marketing that prioritized trends over function. That disconnect lit a fire in me. I didn't want to just educate parents on what was wrong; I wanted to build what was missing. Every design choice I make comes back to that moment, realizing safety shouldn't be complicated, and parents deserve the pacifier that didn't exist yet.

What part of the process matters most?

For me, the most important work happens early — asking hard questions, refusing shortcuts, and designing with real babies and parents in mind. When you get that part right, everything else flows from it. The precedent has been set, so now you just keep that bar up there.

What are people really taking home?

People are taking home peace of mind. They're taking home a pacifier that works for their baby, without forcing every baby into a one-size-fits-all solution. It's the confidence that what goes into their baby's mouth was thoughtfully designed, carefully tested, and chosen with intention, not trends.

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